Business Quotations

«Business-citation» — a complete collection of quotations and aphorisms about business. These pages contain quotes from the best books about business by competent authors, as well as sayings from famous and outstanding business leaders. Here you can find smart and witty thoughts, as well as those that can be considered laws and rules of running a business.

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#100at January 08, 2009 | Quotation rating:
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Quotation tags: marketing

All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.

Al Ries, Jack Trout
«The 22 Immutable Laws of Marketing»
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