Business Quotations

«Business-citation» — a complete collection of quotations and aphorisms about business. These pages contain quotes from the best books about business by competent authors, as well as sayings from famous and outstanding business leaders. Here you can find smart and witty thoughts, as well as those that can be considered laws and rules of running a business.

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#32at September 20, 2008 | Quotation rating:
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Quotation tags: advertising marketing

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David OgilvyDavid MacKenzie Ogilvy (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called "The Father of Advertising."
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