Quotation comments
#81at November 11, 2008
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When a company makes a mistake today, footprints quickly show up on its back as competition runs off with its business. To get the business back, the company has to wait for others to make mistakes and then figure out how to exploit the situation.
Al Ries, Jack TroutAl Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»