Al Ries, Jack Trout. Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory. The best quotations and sayings about business with comments.
#100at January 08, 2009
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All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.
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Al Ries, Jack Trout Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»
#99at January 08, 2009
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The single most wasteful thing you can do in marketing is try to change a mind.
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Al Ries, Jack Trout Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»
#98at January 08, 2009
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If you can't be first in a category, set up a new category you can be first in.
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Al Ries, Jack Trout Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»
#84at November 12, 2008
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Marketing is a battle of perseptions, non products.
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Al Ries, Jack Trout Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»
#83at November 12, 2008
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It's much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
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Al Ries, Jack Trout Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»
#82at November 12, 2008
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4
It's better to be first than it is to be better.
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Al Ries, Jack Trout Al Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»
#81at November 11, 2008
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When a company makes a mistake today, footprints quickly show up on its back as competition runs off with its business. To get the business back, the company has to wait for others to make mistakes and then figure out how to exploit the situation.
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Al Ries, Jack TroutAl Ries is a marketing professional and author. He is the co-founder and chairman consulting firm Ries & Ries with his partner and daughter, Laura Ries. Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
«The 22 Immutable Laws of Marketing»