David Ogilvy. David MacKenzie Ogilvy (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called "The Father of Advertising." . The best quotations and sayings about business with comments.

#347at April 14, 2010 | Quotation rating:

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Quotation tags: idea sale David Ogilvy

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

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David OgilvyDavid MacKenzie Ogilvy (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called "The Father of Advertising."

#32at September 20, 2008 | Quotation rating:

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Quotation tags: advertising marketing

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

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David OgilvyDavid MacKenzie Ogilvy (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called "The Father of Advertising."

Business Quotations

David Ogilvy. David MacKenzie Ogilvy (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called "The Father of Advertising." . The best quotations and sayings about business with comments.