John Wanamaker. John (Nelson) Wanamaker (July 11, 1838 – December 12, 1922) was a much respected and admired United States merchant, religious leader, civic and political figure, considered the father of modern advertising. The best quotations and sayings about business with comments.
#148at July 17, 2009
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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
#47at September 24, 2008
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People who cannot find time for recreation are obliged sooner or later to find time for illness.
#46at September 24, 2008
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When a customer enters my store, forget me. He is king.
#45at September 24, 2008
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Half the money I spend on advertising is wasted; the trouble is I don't know which half.