Seth Godin. Seth Godin (born July 10, 1960) is an American author of business books. Godin popularized the topic of permission marketing. Seth writes the most popular marketing blog in the world. American Way Magazine called him America's Greatest Marketer. The best quotations and sayings about business with comments.
Choose your customers, choose your future.
Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake.
Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.
Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow.
If you want to dig a big hole, you need to stay in one place.
If you walk around town with a little shovel, you'll just end up digging thousands of little holes, not one big one.
Call on one person ten times and you might make the sale. Call on ten people once each and you will likely get ten rejections.