Theodore Levitt. Theodore Levitt (March 1, 1925 – June 28, 2006) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. The best quotations and sayings about business with comments.
#80at November 10, 2008
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The purpose of business is to create and keep a customer.
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