advertising— laws, rules, secrets. The best quotations and sayings with comments
The man who on his trade relies must either bust or advertise.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
The time has come when advertising in some hands has reached the status of a science.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Keep advertising and advertising will keep you.
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Sanely applied advertising could remake the world.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.