customers— laws, rules, secrets. The best quotations and sayings with comments
Choose your customers, choose your future.
Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake.
Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.
Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow.
When a customer enters my store, forget me. He is king.
Your most unhappy customers are your greatest source of learning.
We let folks know we're interested in them and that they're vital to us. Cause they are.