marketing— laws, rules, secrets. The best quotations and sayings with comments
What you should do is create a great product or service…the goal is to change the world...if you do that, maybe you’ll be a legend.
Choose your customers, choose your future.
Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake.
Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.
Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow.
At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.
The great enemy of communication is the illusion of it.
In the factory we make cosmetics; in the drugstore we sell hope.
People buy trust before they buy products.
There are three kinds of lies: Lies, Damn Lies, and Statistics.
The computer industry is the only industry that is more fashion-driven than women's fashion.
The point is, ladies and gentleman,
that GREED, for lack of a better word, is GOOD.
Greed is right. Greed works.
All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.
The single most wasteful thing you can do in marketing is try to change a mind.
If you can't be first in a category, set up a new category you can be first in.
Marketing is a battle of perseptions, non products.
It's much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
It's better to be first than it is to be better.
The purpose of business is to create and keep a customer.
Your most unhappy customers are your greatest source of learning.