sale— laws, rules, secrets. The best quotations and sayings with comments
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
Choose your customers, choose your future.
Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake.
Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.
At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.
If you want to dig a big hole, you need to stay in one place.
If you walk around town with a little shovel, you'll just end up digging thousands of little holes, not one big one.
Call on one person ten times and you might make the sale. Call on ten people once each and you will likely get ten rejections.